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In 1975 I worked at the Harris Bank in Chicago distributing
the soon-to-be-famous “Hubert the Harris Lion.” Hubert was the mascot and one
of Chicago’s most recognized and beloved icons. When you opened a savings
account, you got your choice of either a china bank or stuffed animal, whose
idea was created in 1958 by those who brought us the Pillsbury Doughboy and Tony
the Tiger.
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I was fortunate to have both, however, only the bank remains
and stands proudly in our family museum. The large stuffed lion was given away
after my daughter, who was about 7 years old at the time, and deemed him to
scary, especially at night. So he was given a new home. Both of these items can
be found today on E-Bay.
What I remember the most about this stuffed lion is the ingenious
marketing. I had observed that it was the men who opened most of the savings
accounts and chose the stuffed animal over the bank. And because the lion was
packaged in clear wrapping, the man could not hide Hubert as he walked to work
or sat on the train, thus, this free advertising created much excitement in the
Chicagoland area, before the bank knew it, they were inundated with people
opening savings accounts to get Hubert. Who says men are not softies when it comes
to stuffed animals. To see the entertaining television ad, visit this website.
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